Episode #249: Bryan Gerber
Jared Shapiro, The TAG Experience — Media Insider Turned PR Powerhouse Jared Shapiro is the founder of The TAG Experience, a Miami-based public relations, branding, and communications agency. A former magazine editor-in-chief and screenwriter, Jared brings a creator’s eye to crisis communications, influencer strategy, and message discipline—helping founders and brands get seen, heard, and remembered. Why he matters: in a world where a single tweet can set the tone for your company, Jared shows entrepreneurs how to prepare, pick the right spokesperson (not always the CEO), and turn moments into momentum. Top 5 Takeaways from the Episode: Preparation is everything. Whether it’s a podcast, Zoom, TV hit, or photo—nothing should go unprepared; every touchpoint shapes perception. Choose your face wisely. The most effective spokesperson isn’t always the founder; sometimes a different team member’s story is the hook the market wants. Creativity + hustle wins. Not everyone will craft the perfect headline—but you can still ship great work through execution, speed, and consistency. Great hooks change the game. From “Just Do It” to “$5 Footlong,” concise taglines can redefine brands—and earned media can gift you a line worth running with. Play the whole field. PR today spans social, influencers, crisis, content, thought leadership, events, and more—your strategy must be multi-vertical and fast. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=nGfIeYg-Qeo Memorable Quote: “Nothing should go unprepared these days.” Want to be a Guest on our Show? Apply Now Connect with Bryan Linkedin Globe
Episode #248: Jared Shapiro Part 2
Jared Shapiro of The TAG Experience: Turning Headlines into Growth Jared Shapiro is the founder of The TAG Experience, a Miami-based PR, branding, and communications agency built by media veterans. In this episode, Jared and Ken dig into modern messaging, crisis communications, and why preparation—not pure charisma—wins in the spotlight. With Miami’s explosive growth and “plenty of shenanigans,” Jared’s team helps brands shape narratives, avoid unforced errors, and seize momentum across PR, social, and influencer channels. A former magazine editor-in-chief and author, Jared brings newsroom rigor to brand storytelling: find the hook, craft the headline, and deliver it cleanly across the right platforms. This conversation is packed with practical insights for founders, solopreneurs, and scaling teams who need their message to land—especially when the stakes (or the audience) are big. Top 5 Takeaways from the Episode: Preparation beats improvisation. Whether it’s a podcast, Zoom, TV hit, or photo op, go in with a plan—nothing should be left to chance. Pick the right face for the brand. The CEO doesn’t have to be the only spokesperson; elevate credible team voices when they’re a better fit for the story. Speed + reach = risk. In today’s fast cycles, even “innocent” remarks can be misconstrued—tighten messaging and timing to prevent crises. Creativity is a muscle. Headlines and hooks matter; surround early-career talent with mentors, reps, and high standards to accelerate their judgment. Play the full field. From LinkedIn to TikTok, influencer placements to thought leadership, growth comes from orchestrating multiple channels—not a one-trick strategy. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=bOSiiAqe7FM Memorable Quote: “Nothing should go unprepared these days.” Want to be a Guest on our Show? Apply Now Connect with Jared Linkedin Globe