Clicks and bricks Podcast

Episode #276: Niki Dealey

Niki Dealey is the President & Founder of Dealey Media International, a major media and digital marketing firm serving small businesses nationwide (and overseas). A self-taught, 15+ year veteran, Niki blends affordable execution with advisory-level strategy—matching each client’s objectives, budget, and deadlines to tools that actually move the needle.

Episode #265: Jay Berkowitz

Jay Berkowitz is the Founder & CEO of Ten Golden Rules, an agency focused on internet marketing for law firms. In this Clicks & Bricks episode (#265), Jay traces his path from scaling eDiets.com to $40M in revenue to codifying timeless digital principles—the “Ten Golden Rules.” He breaks down what’s changed (and what hasn’t) in performance marketing, with practical, local-first tactics any service business can use today.

Episode #259: Alyson Shane Part 2

Alyson Shane of Starling Social on Smarter Content, Email, and Ads That Actually Perform Alyson Shane is the founder of Starling Social—a nimble, data-driven digital marketing agency focused on strategy, social media and ads, PPC, and content that moves the needle. She’s a lifelong writer and A-type operator who brings order to chaos, builds clear processes, and believes in radical transparency with clients. If you care about measurable marketing (not vanity metrics), this conversation is for you. Why she matters: Alyson breaks down where small and mid-sized businesses should actually spend time and budget—from platform focus to blogging frameworks and email that converts. Her approach blends bullet-proof reporting, real accountability, and practical execution you can implement today. Top 5 Takeaways from the Episode: Own your data & access. Run ads under your accounts and insist on transparent reporting you can verify directly in your dashboards. Skip co-managing chaos. Shared control of campaigns invites finger-pointing and mistakes—assign clear ownership for better results. Be where your buyers are (not where the hype is). TikTok can be resource-heavy and may not match your audience; diversify platforms with purpose. Email is a massive, underused advantage. Think of it as the “spare key to someone’s house”—direct, opted-in access where action is required. Blogging is a long-term growth engine. Use listicles, how-to posts, strong headers/structure, and the “bricks & feathers” model to repurpose big pieces into many smaller assets. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=kF1jEx3sys8 Memorable Quote: “Email marketing is like getting the spare key to someone’s house.” Want to be a Guest on our Show? Apply Now

Episode #176: Utkarsh & Prateek

Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook