Episode #164: Crystal Lily Creative – Crystal
Guest Profile: Crystal Whittaker of Crystal Lily Creative — Championing Authentic Inclusion Through Branding Crystal Whittaker is the founder of Crystal Lily Creative, an inclusive branding consultancy built from the ground up with heart, purpose, and a powerful mission. After leaving the rigidity of corporate America, Crystal followed her passion for storytelling and social equity—first through photography, and eventually through guiding values-driven brands to show up authentically and inclusively. Her work empowers coaches, creatives, and conscious companies to lead with intention and create spaces that truly welcome everyone. 5 Key Takeaways from Crystal’s Episode: From Burnout to Breakthrough: Crystal left her corporate career feeling disconnected and soul-sucked—pivoting to a photography business that eventually morphed into a purpose-led branding consultancy. Inclusion is More Than a Buzzword: She educates businesses on real, values-based inclusion—not just performative marketing—helping leaders infuse DEI into their brand DNA. Equity ≠ Equality: Crystal gives a powerful explanation of the difference between equity and equality in business, emphasizing fairness over sameness. Mental Health Matters: Crystal opens up about her battle with situational depression and how having a support system, therapy, and mindfulness practices helped her heal and thrive. Simple Steps to Inclusive Language: From using team-based language to sharing your pronouns, Crystal shares actionable ways leaders can foster belonging through everyday communication. Don’t miss this deeply human and eye-opening conversation with Crystal Whittaker on Episode 164 of Clicks & Bricks Podcast. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=RqYeIAettZQ Memorable Quote: “You are not required to be productive in order to have value. Take care of yourself first and foremost.” Want to be a Guest on our Show? Apply Now Connect with Crystal Facebook Linkedin Globe Instagram