Episode #222: Evan Weber – PublisherFinders.com & Experience Advertisin
Evan Weber (PublisherFinders.com & Experience Advertising): Ads That Click, Affiliates That Scale Evan Weber is a 20+ year digital marketing veteran who’s helped 300+ brands win with paid media, affiliate programs, and conversion rate optimization. On Clicks & Bricks, he breaks down why compelling headlines, smart tools, and residual revenue models separate the hobbyists from the operators. Evan recently launched PublisherFinders.com, a SaaS that helps companies find and recruit high-quality affiliates, bloggers, and partners—born from his decades of hands-on experience. Why he matters: Evan’s track record spans eCommerce, B2B, and B2C, and his playbook is relentlessly practical: tighten your ads, test your landing pages, add the right widgets, and retarget everywhere (with sane budgets). If you’re building a tool, an affiliate program, or just trying to make paid traffic pay, this episode is a clinic. Top 5 Takeaways from the Episode: Headlines drive cost-per-click. More clickable ad headlines push CPC down—always test multiple variations and let the platforms show you the winners. Optimize the landing page, not just the ad. A/B test headlines, CTAs, and imagery; pair it with behavior tracking (think session recordings/heatmaps) to remove friction. Retarget on every platform—lightly. Run low daily budgets across Facebook/Instagram, YouTube, Google, Pinterest, TikTok, and web display to stay visible without overspending. Affiliate strategy: chase residuals. B2B/SaaS affiliate programs with monthly commissions create true “semi-passive” revenue; one-time eCom payouts rarely do. Build tools, not just campaigns. Subscription software solves real problems and compounds revenue—spec it tightly, avoid scope creep, and combine vetted dev teams with strong product leadership. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=DLM9s7P0YQ8 Memorable Quote: “We’re only getting started, baby.” Want to be a Guest on our Show? Apply Now Connect with Evan Linkedin Globe Phone-alt
Episode #102: Vision Paradox – Emeroy Bernardo
Emeroy Bernardo of Vision Paradox: Crafting Stories that Drive Business Growth On Episode 102 of Clicks & Bricks, we welcomed Emeroy Bernardo, CEO and founder of Vision Paradox, a digital agency specializing in creative storytelling for brands. With a background in animation for blockbuster films and video games, Emeroy now helps businesses craft engaging social media content that drives real-world results. His insights on mindset, fear-setting, and social media strategies are a must-hear for any entrepreneur navigating today’s digital landscape. https://www.youtube.com/watch?v=8RmQBkHFgjQ&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=38 This Episode’s Highlights Creative Storytelling Is Essential: Brands that underestimate creative storytelling struggle with engagement and ad performance. Facebook & Instagram Still Work—If Used Right: Despite platform changes, Facebook funnels remain powerful for lead capture, retargeting, and audience building. Simple TikTok & Reels Hacks: Use trending sounds with behind-the-scenes business clips—no dancing required—to tap into the attention economy. Conquer Fear Through Preparation: Emeroy uses “fear setting” (from Tim Ferriss) to identify worst-case scenarios and develop action plans for overcoming them. Automate & Document: Creating SOPs and automating processes frees up time for creativity and growth. Don’t miss this powerful conversation on mindset, marketing, and overcoming obstacles. Watch the full episode on YouTube: https://www.youtube.com/watch?v=2hA-mEgr1zI Memorable Quote: Once you identify fear and give it a name, you can conquer it. Want to be a Guest on our Show? Apply Now Connect with Emeroy Facebook Linkedin Youtube Instagram