Episode #109: CrossFit 43 North – Clayton Borah
Clayton Borah of CrossFit 43 North: Making Fitness Accessible for Every Body Clayton Borah, founder of CrossFit 43 North in Nampa, Idaho, joined the Clicks & Bricks Podcast to share how he’s redefining CrossFit for the everyday person. With a background in graphic design and a heart for helping people, Clayton turned his passion for fitness into a thriving, inclusive gym community. His story is one of grit, resilience, and slow-but-steady growth driven by real human connection and long-term vision. https://www.youtube.com/watch?v=b5O-VNHElp4&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=44 This Episode’s Highlights Inclusive Fitness for All: Clayton built CrossFit 43 North to help everyday people—not just elite athletes—experience the benefits of CrossFit without intimidation. Mindset Matters: His coaching focuses on building sustainable habits and a “low trajectory to a distant horizon” rather than chasing quick wins. Personal Training First: Every new member starts with one-on-one training to build confidence and reduce the risk of injury. Authentic Branding: The name “43 North” reflects the local geography and reinforces the gym’s unique, community-based story. The Power of Mentorship: Clayton credits much of his business growth to hiring a coach and humbly learning how to scale the right way. Want to hear Clayton’s full entrepreneurial journey and his practical advice for gym owners and business leaders? Watch the full episode now at https://www.youtube.com/watch?v=2hA-mEgr1zI Memorable Quote: The habit is the goal—make training part of your life, not just a temporary fix. Want to be a Guest on our Show? Apply Now Connect with Clayton Facebook Linkedin Globe Instagram
Episode #103: MAR Health and Performance – Michael Ricchio
Michael Ricchio of MAR Health and Performance: Building a Community-Driven Fitness Business That Thrives Beyond the Gym Michael Ricchio is the owner of MAR Health and Performance, a 6,000-square-foot fitness facility just outside Chicago, Illinois. With a focus on community, mindset, and real-world habit change, Michael is creating a fitness experience that goes far beyond the gym floor. His journey from corporate fitness to entrepreneurship—navigating a global pandemic just months after opening—shows how passion and grit can build a thriving business. https://www.youtube.com/watch?v=aoDUS7JxUKI&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=39 This Episode’s Highlights Build a Business You Believe In: Michael’s success stems from his passion for fitness and his commitment to helping people transform their lives. Focus on Current Clients: During tough times like the pandemic, his loyalty to his existing members helped sustain the business. Habits Over Workouts: MAR’s upcoming virtual program emphasizes daily habits and lifestyle changes, not just exercise routines. Small Things Matter: From remembering client birthdays to keeping a spotless gym, it’s the little touches that build loyalty. Tech Meets Health: The future of fitness lies in early health data tracking, bridging the gap between trainers and medical professionals. Want to hear Michael’s full story and learn how he’s creating a fitness community that feels like family? Watch the full Clicks & Bricks episode at: https://www.youtube.com/watch?v=2hA-mEgr1zI Memorable Quote: Focus on your health and everything else becomes just a little bit easier. Want to be a Guest on our Show? Apply Now Connect with Michael Envelope Globe
Episode #92: All Pride Fitness – Abraham Gerving
Turning Struggles Into Strength: How Abraham Rebuilt All Pride Fitness from the Ground Up Meet Abraham, the inspiring entrepreneur behind All Pride Fitness, a community-first gym near Portland, Oregon. In this episode of Clicks & Bricks, Abraham shares his rollercoaster journey—from leaving a stable corporate career to buying a failing gym, navigating economic setbacks, and bouncing back stronger than ever. His story is a must-listen for anyone chasing their dream while facing the realities of business ownership. https://www.youtube.com/watch?v=7IVqsnhNkF8 Key Takeaways from Abraham’s Episode: Bought a struggling gym and turned it around with a clear business plan, owner financing, and community focus. Cut costs and modernized operations, including adding 24/7 member access to reduce staffing needs and boost convenience. Faced and overcame toxic leadership, showing the importance of making tough personnel decisions early. Returned to corporate America during tough times to stabilize finances, showing humility and grit. Built a vision-driven business, staying focused on long-term goals and growing the company with quarterly planning and new services. Watch the full episode to hear Abraham’s full journey and lessons learned: https://www.youtube.com/watch?v=7IVqsnhNkF8 Memorable Quote: Sometimes you just have to put on your happy face and work toward your vision—even when it feels like a boat anchor around your neck. Want to be a Guest on our Show? Apply Now Connect With Abraham Facebook Instagram Globe