Episode #289: Chrissa McFarlane
First-generation immigrant and founder of Patientory, Chrissa McFarlane is on a mission to return healthcare data control to the people it belongs to—patients. In this Clicks & Bricks conversation, she shares how a career spanning research, hospital programs, and consulting led her to build a web3, blockchain-based platform that gives consumers true custodianship of their medical records. If you care about access, prevention, and real-world innovation in health tech, this one hits home.
Episode #253: David Owasi
David Owasi, Aco Business Academy — Automating Personalized Outreach at Scale David Owasi is the founder of Aco Business Academy and a relentless problem-solver at the intersection of AI and sales. An immigrant entrepreneur who launched his first company in Winnipeg at 19, David now helps high-ticket coaches, consultants, and agencies generate more leads and booked calls using smart automation across LinkedIn, Reddit, and cold email. He matters because he shows how small teams can 10x results without adding headcount—by pairing clear offers with precision personalization. Top 5 Takeaways from the Episode: LinkedIn, leveled up: Using Sales Navigator to target ideal prospects, David records a one-hour session to train AI on a client’s voice. The system then inserts hyper-personalized name greetings into outreach videos—boosting attention and response versus plain text. Cold email that actually lands: AI creates “Loom-style” website walk-through videos at scale (think personalized name + prospect’s site on screen). Warm up a dedicated domain for 45–60 days to improve deliverability before ramping volume. Reddit as intent goldmine: Identify subreddits and keywords where prospects already ask for help, then lead with value (free guide or quick call). Capture email, trigger follow-ups, and—if desired—auto-generate personalized videos within a day. Numbers that move: Personalized videos are driving ~25–30% click rates and materially higher replies; David cites roughly +50% lift versus non-personalized variants when executed well. Leverage mindset: Inspired by Naval Ravikant’s “code and media” leverage, David shows how to scale outputs (leads, calls) without scaling inputs—using AI and content to work while you sleep. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=zshcX34FxZg Memorable Quote: “It’s all about how you leverage these amazing technologies to generate more results doing less work.” Want to be a Guest on our Show? Apply Now Connect with David Linkedin Calendar-alt
Episode #207: Camila Santo – Building Global B2B Connections with Rizhoma
Camila Santo: Building Global B2B Connections with Rizhoma Camila Santo, founder of Rizhoma, is redefining how businesses build meaningful B2B partnerships around the world. An immigrant from Brazil with a background in design, production engineering, and international project management, Camila has turned her passion for innovation and human-centered systems into a thriving consulting and tech business. From helping small businesses navigate digital transformation to filing a patent aimed at revolutionizing B2B trade, her story is a masterclass in resilience and visionary entrepreneurship. Top 5 Takeaways from the Episode: The power of adaptability: Camila transitioned from the entertainment industry in Brazil to building an international business network in the U.S. Innovation meets inclusivity: Her pending patent focuses on creating a platform that simplifies and democratizes B2B trade without the high costs or exclusivity of current systems. Beyond marketing: Rizhoma helps clients with cooperative networking, workforce optimization, and digital transformation to improve both internal systems and customer engagement. Small businesses matter: While she works with companies of all sizes, Camila thrives in helping small and medium-sized businesses scale and optimize their operations. Success is about persistence: Her journey highlights the importance of patience, courage, and redefining failure as part of the growth process. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=7oWQk1iINCM Memorable Quote: “If you’re going to fail, fail big. I’d rather fail trying to change the world than never try at all.” Want to be a Guest on our Show? Apply Now Connect with Camila Linkedin Globe