Episode #294: Vladimer Botsvadze
Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media thought leader, influencer, keynote speaker, professor, startup advisor, Fortune 500 consultant, and internet personality. Ranked as the No. 1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360, Vladimer has built a personal brand from scratch—proving that with passion, grit, and smart storytelling, anyone can rise to the top.
Episode #249: Bryan Gerber
Jared Shapiro, The TAG Experience — Media Insider Turned PR Powerhouse Jared Shapiro is the founder of The TAG Experience, a Miami-based public relations, branding, and communications agency. A former magazine editor-in-chief and screenwriter, Jared brings a creator’s eye to crisis communications, influencer strategy, and message discipline—helping founders and brands get seen, heard, and remembered. Why he matters: in a world where a single tweet can set the tone for your company, Jared shows entrepreneurs how to prepare, pick the right spokesperson (not always the CEO), and turn moments into momentum. Top 5 Takeaways from the Episode: Preparation is everything. Whether it’s a podcast, Zoom, TV hit, or photo—nothing should go unprepared; every touchpoint shapes perception. Choose your face wisely. The most effective spokesperson isn’t always the founder; sometimes a different team member’s story is the hook the market wants. Creativity + hustle wins. Not everyone will craft the perfect headline—but you can still ship great work through execution, speed, and consistency. Great hooks change the game. From “Just Do It” to “$5 Footlong,” concise taglines can redefine brands—and earned media can gift you a line worth running with. Play the whole field. PR today spans social, influencers, crisis, content, thought leadership, events, and more—your strategy must be multi-vertical and fast. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=nGfIeYg-Qeo Memorable Quote: “Nothing should go unprepared these days.” Want to be a Guest on our Show? Apply Now Connect with Bryan Linkedin Globe
Episode #248: Jared Shapiro Part 2
Jared Shapiro of The TAG Experience: Turning Headlines into Growth Jared Shapiro is the founder of The TAG Experience, a Miami-based PR, branding, and communications agency built by media veterans. In this episode, Jared and Ken dig into modern messaging, crisis communications, and why preparation—not pure charisma—wins in the spotlight. With Miami’s explosive growth and “plenty of shenanigans,” Jared’s team helps brands shape narratives, avoid unforced errors, and seize momentum across PR, social, and influencer channels. A former magazine editor-in-chief and author, Jared brings newsroom rigor to brand storytelling: find the hook, craft the headline, and deliver it cleanly across the right platforms. This conversation is packed with practical insights for founders, solopreneurs, and scaling teams who need their message to land—especially when the stakes (or the audience) are big. Top 5 Takeaways from the Episode: Preparation beats improvisation. Whether it’s a podcast, Zoom, TV hit, or photo op, go in with a plan—nothing should be left to chance. Pick the right face for the brand. The CEO doesn’t have to be the only spokesperson; elevate credible team voices when they’re a better fit for the story. Speed + reach = risk. In today’s fast cycles, even “innocent” remarks can be misconstrued—tighten messaging and timing to prevent crises. Creativity is a muscle. Headlines and hooks matter; surround early-career talent with mentors, reps, and high standards to accelerate their judgment. Play the full field. From LinkedIn to TikTok, influencer placements to thought leadership, growth comes from orchestrating multiple channels—not a one-trick strategy. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=bOSiiAqe7FM Memorable Quote: “Nothing should go unprepared these days.” Want to be a Guest on our Show? Apply Now Connect with Jared Linkedin Globe
Episode #236: Jordan Hinsch
Jordan Hinsch — Never Jordanary (Blogger & Travel Creator) Jordan Hinsch is a native New Yorker turned Miami-based sales and business development pro who channels his “thoughtful risk-taking” into a thriving travel-and-lifestyle blog, Never Jordanary. By pairing a steady W-2 career in commercial real estate and live events with smart side hustles, Jordan shows how creators can build durable income streams without abandoning stability. A data-driven marketer, avid traveler (39 U.S. national parks and counting), photographer, and paddleboarder, Jordan built an audience with practical, list-style posts (“weekend getaways,” “best paddleboard spots”) and an authenticity that attracted brands—while staying selective about partnerships. Key Takeaways: Thoughtful risk-taking beats reckless leaps. Jordan plans moves analytically—even taking a career pause to realign—while keeping the benefits of a W-2 (income, insurance) as a strategic base. Blogs are real businesses. Listicles and evergreen guides are highly consumable and can monetize through AdSense and affiliate links—if you publish consistently. If a post ranks, hands off. Resist the urge to “improve” a winner; unnecessary edits can tank SEO. Avoid year-stamped titles that age out fast. Make time your advantage. Treat a “half-day” like 12 hours and squeeze value from your 1,440 minutes—create, learn (he’s tackling Portuguese), and still leave room to unwind. Never run out of first times. New experiences keep life, relationships, and business fresh—whether it’s a new workout, a date spot, or a bold travel itinerary. Catch the full story on YouTube: https://www.youtube.com/watch?v=_XfVtZe_dRw Memorable Quote: “Never run out of first times.” Want to be a Guest on our Show? Apply Now Connect with Jordan Linkedin Globe Youtube Instagram
Episode #201: Thierry Denis – Built a Thriving Video Production Company
From Paris to San Diego: How Thierry Denis Built a Thriving Video Production Company Thierry Denis is the founder of Helium Films and co-founder of Ockam, bringing his unique French perspective to the competitive San Diego video production scene. After moving from Paris to the US following a documentary project, Denis has built a successful commercial video business that serves medium-sized companies and works with major agencies on high-profile brand campaigns. Key Takeaways from This Episode: Start Smart, Not Big: Denis got his first client within just one month of launching by partnering with a photography studio and leveraging his French connections to appear larger than he was Distribution Trumps Production: The most expensive video won’t succeed without proper ad spend—invest more in pushing your content than creating it Platform-Specific Content is Essential: You can’t just repurpose one video across all platforms; TikTok, Instagram, and YouTube each require tailored approaches for maximum impact Target Your Audience Precisely: Every video should speak directly to a specific demographic on a specific platform—generic content gets ignored Test Before You Scale: Start with low-cost influencer-style videos to validate your concept before investing $40K+ in high-production commercials Watch the full episode now on YouTube: https://www.youtube.com/watch?v=opbtizHQRWo Memorable Quote: “If you’re gonna put money into something, you should put it into the distribution first. Do the video for like 100 bucks and then go spend 50 grand pushing that video—you’re gonna see more results than doing a fifty thousand dollar video and then 100 bucks in ad spend.” Want to be a Guest on our Show? Apply Now Connect with Thierry Linkedin Globe Envelope
Episode #143: Mavyn – Nicole
Nicole Spiegel-Gotsch of Mavyn: Helping Women Business Owners Find Their Lane and Own It Nicole Spiegel-Gotsch is the founder of Mavyn, a strategic consulting firm helping women entrepreneurs take control of their marketing and business growth. With 15 years of self-employment experience and a deep understanding of both creative and strategic execution, Nicole is on a mission to help business owners move from stuck to scaling with clarity and confidence. In this inspiring episode of Clicks & Bricks, Nicole shares how she transitioned from corporate life to solopreneurship, built a sustainable creative business, and eventually launched Mavyn to focus on the strategic needs of women-led businesses. She unpacks practical strategies for marketing, business validation, and how to find momentum by staying focused on the right opportunities. https://www.youtube.com/watch?v=w3hj7IH6xJY Top 5 Takeaways from Episode 143 with Nicole Spiegel-Gotsch: Run Your Own Race: Nicole emphasizes the importance of staying focused on your unique path rather than chasing trends or comparing yourself to others. Test the Market First: Before you leap from your 9-to-5, take on side projects and make sure there’s real demand (and willingness to pay). Look for Low-Hanging Fruit: Start by tapping your warm network—don’t cold-pitch if you can warm-connect. Avoid the Free Trap: Giving away your service can harm perceived value—only do it when you’re learning or gaining something strategic in return. Experience Matters: Whether it’s digital or physical, success today is all about the experience your brand delivers to your audience. Ready to dive into Nicole’s full story and grab actionable advice for your own journey?Watch the full episode now at: https://www.youtube.com/watch?v=RqYeIAettZQ Memorable Quote: “If I was given the reins, I could run.” – Nicole Spiegel-Gotsch Want to be a Guest on our Show? Apply Now Connect with Nicole X-twitter Linkedin Globe