Episode #130: Konverge – Sonia Couto
Sonia Couto of Konverge Digital Solutions: Turning Custom Software Into Scalable Startups Sonia Couto, Managing Director of Konverge Digital Solutions, is a powerhouse in Canada’s tech scene. With over 15 years at Konverge, she’s helped transform the company from a custom software developer into a venture studio creating market-disrupting startups like MenuSano. Sonia’s passion for business strategy and smart technology execution makes her a vital voice for entrepreneurs building their first startup—or their fifth. Five Key Takeaways from the Episode: Sonia believes that ideas alone aren’t enough—execution and monetization are what matter most. She turned Konverge from a project-based company into a recurring revenue machine by building and investing in startups. One standout product, MenuSano, simplifies nutrition analysis for food businesses, eliminating expensive lab testing. Sonia advises entrepreneurs to focus on three critical startup pillars: market research, competitive analysis, and monetization strategy. She sees responsible AI and automation as essential tools for helping businesses work smarter and make faster decisions. Want to learn how to pitch your startup idea, build a recurring revenue stream, or leverage AI for growth? Watch Sonia Couto’s full episode on YouTube: https://www.youtube.com/watch?v=DNt82FmWs9I Memorable Quote: There’s no such thing as a million-dollar idea—only million-dollar executions. Want to be a Guest on our Show? Apply Now Connect with Sonia Facebook Linkedin Globe Instagram Youtube