Episode #265: Jay Berkowitz
Jay Berkowitz is the Founder & CEO of Ten Golden Rules, an agency focused on internet marketing for law firms. In this Clicks & Bricks episode (#265), Jay traces his path from scaling eDiets.com to $40M in revenue to codifying timeless digital principles—the “Ten Golden Rules.” He breaks down what’s changed (and what hasn’t) in performance marketing, with practical, local-first tactics any service business can use today.
Episode #224: Lane – Marion Relationship Marketing
Lane — Marion Relationship Marketing Lane is the co-founder of Marion Relationship Marketing, a digital marketing agency serving small businesses from Austin, Texas and beyond. A third-generation product of small business grit, he pairs over a decade in the industry with a no-nonsense, client-first approach—built on transparency, measurable results, and authority-driven marketing. Growing up in a family-run preschool and daycare, Lane learned early how owners survive downturns, stretch budgets, and keep the lights on. That perspective drives his agency’s “client bill of rights,” month-to-month partnerships, and relentless focus on proving ROI—so business owners can stop chasing clients and get back to serving them. https://www.youtube.com/watch?v=pI3TjddL9q0 5 Key Takeaways from this Episode: Niche to win: speak to one ideal client at a time—specific pain points beat generic messages every day. Build authority, not hype: stack reviews (including video), case studies, and clear promises (access/ownership, month-to-month, real-time reporting). Prove value fast: early touchpoints matter—show live ad screenshots, call recordings, and tracked conversions to connect spend to results. Content is your compounding asset: list your 10 most-asked questions, Google them, then publish better answers—repeat. Treat ad spend like a scalpel, not a sledgehammer: segment campaigns by service, protect brand terms, and avoid broad-match budget leaks. Watch the full interview now on YouTube: https://www.youtube.com/watch?v=pI3TjddL9q0 Memorable Quote: “We do not sell diamonds—we sell an experience of the private jeweler.” Want to be a Guest on our Show? Apply Now Connect with Lane Linkedin