Season 4, Episode #8: Scott Gilbert
Scott Gilbert is the founder of Aesthetic Flight, a growth partner dedicated to helping med spas scale sustainably. With a decade in medical sales, a successful med spa exit, and deep exposure to plastic surgery through his wife’s practice, Scott’s perspective blends clinical insight with hard-nosed business discipline. In this episode, he shows brick-and-mortar owners how to stop selling “treatments” and start delivering outcomes—so cash flow, not debt, drives growth.
Episode #312: Marley Majcher
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook
Episode #161: Foundations First Marketing – Michelle
Guest Profile: Michelle Tresemer of Foundations First Marketing — Cutting the Fluff and Fixing Your Marketing Meet Michelle Tresemer, Founder of Foundations First MarketingMichelle Tresemer is on a mission to fix broken marketing strategies by asking one simple question: Why? Based in Seattle and dominating the West Coast alongside her San Diego-based partner, Michelle has helped over 120 companies across four continents build marketing strategies that are rooted in logic, intent, and measurable outcomes. Her honest, no-fluff approach challenges traditional marketing agencies and empowers business owners to stop wasting money on tactics that don’t align with their goals. Top 5 Takeaways from Michelle’s Episode: If your marketing feels “gross,” you’re doing it wrong. Marketing should energize you, not drain you — focus on methods that align with your strengths and target audience. Always ask why before starting a campaign. Spending money without a clear intent leads to poor results — Michelle proves that successful marketing starts with purpose. Stop posting just because a consultant told you to. Your marketing strategy should be custom to your business, not based on trends or peer pressure. Consistency across all platforms matters. Your invoice, homepage, and social profiles should all look and feel like the same brand — even your thank-you page! Marketing is evolving beyond “digital.” Michelle believes the future of marketing blends traditional, digital, and immersive (like AR/VR) — and she’s ready for it. Watch the full episode on YouTube and rethink how you market your business: https://www.youtube.com/watch?v=_zRysa-Pc5U Memorable Quote: “If deep down when someone says ‘marketing’ you feel like it’s a dirty word — you’re doing it wrong.” Want to be a Guest on our Show? Apply Now Connect with Michelle Linkedin Globe
Episode #254: Leo Falkenstein
Leo Falkenstein, Consume Media — Building ROI-Driven Video That Scales Leo Falkenstein is the co-founder of Consume Media, an Atlanta-based video marketing agency creating everything from 15-second animated ads to large-budget TV commercials. He matters to founders and marketers because he treats video as a growth accelerant—helping companies attract, convert, onboard, and retain customers with the right content at the right stage. Starting in college filming concerts, Leo and his partner Michael evolved into corporate video to build a sustainable, scalable business. Today, their team delivers end-to-end production—strategy, scripting, casting, shooting, editing, motion graphics, and platform-specific versions—so clients see measurable impact, not just pretty pixels. Top 5 Takeaways from the Episode: Lay the foundation first. Fix your site and core assets before dropping six figures on a TV spot—start at the bottom of the funnel with high-conversion content. Educate customers, not just staff. How-to and onboarding videos reduce returns, support tickets, and time-to-value—whether it’s software walkthroughs or product fitting. Scale with full service. Consume Media handles treatment-to-delivery, including storyboards, casting, 25–30 person shoots when needed, and polished post-production. Optimize for every platform. Deliver in 16:9 (YouTube/TV), 1:1 (feeds), and 9:16 (stories) so the same idea performs wherever your audience watches. Be strategic with social. Unless you already have a big following, prioritize paid social over costly daily organic production to get clear, trackable results. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=vrg2wd_Kn_c Memorable Quote: “Video is the accelerant.” Want to be a Guest on our Show? Apply Now Connect with Leo Globe
Episode #245: Annette Gallagher Part 2
Annette Gallagher, Red Tornado Communications: From Layoff to Solopreneur Momentum Annette Gallagher is the high-energy founder behind Red Tornado Communications, a writer and strategist who turned a 2020 layoff into a thriving solo practice. In this episode, she breaks down how a journalist’s deadline discipline, a deep professional network, and smart subcontracting let her deliver “full-team” results without building a payroll. If you’re debating the leap from paycheck to client work, Annette’s story is a playbook. https://www.youtube.com/watch?v=-uV9zZf86g4 Top 5 Takeaways from the Episode: Email Marketing Isn’t Dead: Annette emphasizes that while many dismiss email, it remains one of the most powerful tools when done right, especially in B2B. Nuance Matters: A single line in an email can mean the difference between no responses and a 10% success rate. Precision and testing are everything. B2B vs. B2C Marketing: B2C can thrive on discounts and coupons, but B2B requires building trust, speaking to multiple decision-makers, and proving long-term value. Content Marketing Has Deep Roots: From the Guinness Book of World Records to the Michelin Guide, smart content marketing has been driving business for more than a century. The Power of Freelancing: Annette shares her journey of leaving restrictive office environments to thrive as a freelancer, highlighting the freedom, flexibility, and creativity it unlocked. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=-uV9zZf86g4 Memorable Quote: “If email marketing didn’t work, my inbox wouldn’t be overflowing right now.” Want to be a Guest on our Show? Apply Now Connect with Annette Linkedin Globe
Episode #174: Damen Jackson – Ron Fernum
Guest Profile: Ron Farnum of Damen Jackson | Branding from the Outside In Meet Ron Farnum, Founder of Damen Jackson – Branding Built on StrategyRon Farnum is the founder of Damen Jackson, a Chicago-based branding and design agency with over two decades of experience helping companies align their identity, messaging, and visual presence. With a process called Step Zero, Ron and his team bring clients into the branding conversation—making it faster, smarter, and more actionable for today’s fast-moving businesses. 5 Key Takeaways from Ron’s Episode: Start with strategy, not style. Damen Jackson’s Step Zero method puts collaboration at the core of branding so clients can take action, not just take notes. Think like your customer. Ron stresses the importance of seeing your business from the outside in—if your messaging doesn’t land with your audience, it’s just noise. Consistency beats perfection. Whether you post on social once a week or daily, staying consistent builds trust. A dead social feed is worse than no feed at all. Outsource what slows you down. Entrepreneurs need to delegate and trust their teams so they have space to think, pivot, and grow. Your brand is more than your logo. At Damen Jackson, branding is defined as your company’s DNA—how you think, act, communicate, and deliver value. Watch the full episode of Ron Farnum on Clicks & Bricks: https://www.youtube.com/watch?v=wJjZNfpUOaw Memorable Quote: “If you’re not willing to compete with the guy next to you, then I don’t know what you’re doing in business.” Want to be a Guest on our Show? Apply Now Connect with Ron Linkedin Globe
Episode #157: Founder of Serotonin Creative – Casey Hogue
Guest Spotlight: Casey Hogue – Founder of Serotonin Creative Meet Casey Hogue, the visionary founder of Serotonin Creative, a branding and creative consultancy driven by empathy, authenticity, and purpose. After nearly five years as a creative director at E. & J. Gallo Winery, Casey made a bold leap—leaving behind the security of corporate life to build a company that aligned with his passion for impactful storytelling and doing good in the world. With a unique blend of art school creativity and scientific curiosity, Casey brings a refreshing perspective to the modern marketing landscape. His mission? Help brands tap into their core values, build tribes, and create meaningful connections that inspire action. Key Takeaways from the Episode: Creativity over everything: Analytics are essential, but creativity is timeless and irreplaceable. “We’ve been creative for over 120,000 years… I’m taking creativity every time.” Start with why: Like Apple, the most successful brands don’t lead with features—they lead with values and vision. Know your tribe: Great marketing speaks to someone—and just as importantly, not to everyone. Marketing is neuroscience: Serotonin, dopamine, oxytocin—understanding human emotion is the key to effective branding. Web3 is a renaissance: NFTs and smart contracts are changing the game for creators—Casey believes this era is the “digital art renaissance.” Ready to dive in?Watch the full episode of Clicks & Bricks Podcast Ep. 157 with Casey Hogue and explore the future of branding, creativity, and digital innovation:https://www.youtube.com/watch?v=rG0Wal5q1MU Memorable Quote: “Creativity and communication are just fundamental human things… if you understand them well and do them right, everything else falls into place.” Want to be a Guest on our Show? Apply Now Connect with Casey Linkedin Globe