Episode #259: Alyson Shane Part 2
Alyson Shane of Starling Social on Smarter Content, Email, and Ads That Actually Perform Alyson Shane is the founder of Starling Social—a nimble, data-driven digital marketing agency focused on strategy, social media and ads, PPC, and content that moves the needle. She’s a lifelong writer and A-type operator who brings order to chaos, builds clear processes, and believes in radical transparency with clients. If you care about measurable marketing (not vanity metrics), this conversation is for you. Why she matters: Alyson breaks down where small and mid-sized businesses should actually spend time and budget—from platform focus to blogging frameworks and email that converts. Her approach blends bullet-proof reporting, real accountability, and practical execution you can implement today. Top 5 Takeaways from the Episode: Own your data & access. Run ads under your accounts and insist on transparent reporting you can verify directly in your dashboards. Skip co-managing chaos. Shared control of campaigns invites finger-pointing and mistakes—assign clear ownership for better results. Be where your buyers are (not where the hype is). TikTok can be resource-heavy and may not match your audience; diversify platforms with purpose. Email is a massive, underused advantage. Think of it as the “spare key to someone’s house”—direct, opted-in access where action is required. Blogging is a long-term growth engine. Use listicles, how-to posts, strong headers/structure, and the “bricks & feathers” model to repurpose big pieces into many smaller assets. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=kF1jEx3sys8 Memorable Quote: “Email marketing is like getting the spare key to someone’s house.” Want to be a Guest on our Show? Apply Now