Episode #119: Nice-Pak – Nevin
Nevin Aurora of Nice-Pak: Marketing Leadership at a Billion-Dollar Wipes Empire Nevin Aurora, Marketing Lead for Household Wipes at Nice-Pak, joins Clicks & Bricks to share how a third-generation, family-owned company built a global footprint in the wipes industry. As the leader of a billion-dollar portfolio, Nevin breaks down practical marketing strategies and explains why staying fast, nimble, and consumer-focused is critical in today’s rapidly changing world. This Episode’s Highlights Wipes Are Everywhere: Nice-Pak manufactures household wipes for major retailers like Costco’s Kirkland and Walmart’s Equate—products most people use without even knowing it. Know Your Consumer Deeply: Nevin emphasizes building detailed customer personas to craft messaging and products that meet real consumer needs. Speed Wins: Whether it’s a pandemic or market shift, companies that move fast and adapt quickly capture the opportunity—those that don’t, miss out. Focus Before Patents: Instead of fixating on patents, get your product to market quickly, learn from real-world feedback, and refine as you go. Personalization Is the Future: As consumers demand more tailored solutions, companies must evolve to offer customizable products and experiences. Watch the full episode of Clicks & Bricks to hear Nevin’s practical advice on scaling product marketing and staying ahead of your competition. Check it out now at https://www.youtube.com/watch?v=LUOrq2YoOXw&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=53 Memorable Quote: Your ability to adapt and respond creates either an opportunity—or you completely miss the marketplace. Want to be a Guest on our Show? Apply Now Connect with Nevin Facebook Linkedin Globe X-twitter