Episode #136: BigByte Insights – Brett Christoffel
Brett Christoffel of All Y’alls Foods: Serving Up Plant-Based Texan Flavor with Purpose Meet Brett Christoffel, founder and CEO of All Y’alls Foods—a Texas-based plant-based snack brand with a bold mission. After decades in corporate sales, Brett made a life-altering decision to ditch meat and channel his passion for animal welfare and wellness into a bootstrapped food startup that’s now shaking up a $7B+ industry. With flavors inspired by Texas regions and ingredients like prickly pear, All Y’alls Foods is more than just a snack company—it’s a movement. Brett’s bacon-flavored meatless bits even hit #1 on Amazon in their category, proving that purpose-driven products can taste amazing and sell. This Episode’s Highlights From Sales to Snacks: Brett left a successful corporate career to follow his passion and launched All Y’alls Foods in 2018. Plant-Based Power: His jerky and “bacony bits” are protein-packed, cholesterol-free, and made from whole non-GMO soybeans. Viral Success: The Big Crunchy Bacony Bits hit #1 on Amazon thanks to clean ingredients and bold bacon taste—without the animal. Texas Roots, Big Impact: The brand uses native Texan flavors and aims to challenge the state’s beef legacy. Mission-Driven Marketing: With 10x the budget, Brett says it would all go into marketing to grow awareness in this booming niche. Watch Brett’s full Clicks & Bricks episode on YouTube here: https://www.youtube.com/watch?v=kgEhRrD9qVM Memorable Quote: I realized all animals are present, just like my dog… they don’t want to die—and we don’t need to eat them. Want to be a Guest on our Show? Apply Now Connect with Brett Facebook Linkedin Instagram Youtube