Episode #265: Jay Berkowitz
Jay Berkowitz is the Founder & CEO of Ten Golden Rules, an agency focused on internet marketing for law firms. In this Clicks & Bricks episode (#265), Jay traces his path from scaling eDiets.com to $40M in revenue to codifying timeless digital principles—the “Ten Golden Rules.” He breaks down what’s changed (and what hasn’t) in performance marketing, with practical, local-first tactics any service business can use today.
Episode #222: Evan Weber – PublisherFinders.com & Experience Advertisin
Evan Weber (PublisherFinders.com & Experience Advertising): Ads That Click, Affiliates That Scale Evan Weber is a 20+ year digital marketing veteran who’s helped 300+ brands win with paid media, affiliate programs, and conversion rate optimization. On Clicks & Bricks, he breaks down why compelling headlines, smart tools, and residual revenue models separate the hobbyists from the operators. Evan recently launched PublisherFinders.com, a SaaS that helps companies find and recruit high-quality affiliates, bloggers, and partners—born from his decades of hands-on experience. Why he matters: Evan’s track record spans eCommerce, B2B, and B2C, and his playbook is relentlessly practical: tighten your ads, test your landing pages, add the right widgets, and retarget everywhere (with sane budgets). If you’re building a tool, an affiliate program, or just trying to make paid traffic pay, this episode is a clinic. Top 5 Takeaways from the Episode: Headlines drive cost-per-click. More clickable ad headlines push CPC down—always test multiple variations and let the platforms show you the winners. Optimize the landing page, not just the ad. A/B test headlines, CTAs, and imagery; pair it with behavior tracking (think session recordings/heatmaps) to remove friction. Retarget on every platform—lightly. Run low daily budgets across Facebook/Instagram, YouTube, Google, Pinterest, TikTok, and web display to stay visible without overspending. Affiliate strategy: chase residuals. B2B/SaaS affiliate programs with monthly commissions create true “semi-passive” revenue; one-time eCom payouts rarely do. Build tools, not just campaigns. Subscription software solves real problems and compounds revenue—spec it tightly, avoid scope creep, and combine vetted dev teams with strong product leadership. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=DLM9s7P0YQ8 Memorable Quote: “We’re only getting started, baby.” Want to be a Guest on our Show? Apply Now Connect with Evan Linkedin Globe Phone-alt
Episode #131: FrizBit – Ata Gur
Ata Gur of Frizbit: Retargeting Abandoned Carts and Rewriting E-commerce Rules Ata Gur, founder and CEO of Frizbit, joined the Clicks & Bricks Podcast to share how his passion for digital marketing evolved into building one of the most innovative retargeting platforms in the e-commerce world. Based in Barcelona, Ata helps online retailers recover lost sales through automated, personalized messages via email, SMS, and web push notifications—without relying on third-party ads. With his keen understanding of customer behavior and the future of digital marketing, Ata offers powerful insights every e-commerce entrepreneur should hear. Top Takeaways from Episode 131 with Ata Gur: Retargeting drives profitability: 98% of users leave without buying. Recovering abandoned carts through email, SMS, and web push is the lowest-hanging fruit for boosting revenue. No third-party cookies, no problem: Frizbit’s platform uses first-party data to personalize communication, preparing e-commerce stores for a cookie-less future. Knowledge is power: Ata’s third startup succeeded because he built it in an industry he knew intimately—digital marketing for e-commerce. Tenacity is non-negotiable: Ata failed twice before finding traction. His journey is proof that persistence pays off. Test your tools: Even SMS—often overlooked due to privacy concerns—can be a high-converting channel when used with real value and customer respect. Don’t miss the full episode – hear Ata’s startup journey, his expert breakdown of e-commerce tactics, and how to future-proof your business: https://www.youtube.com/watch?v=h8R6_bhDTD4 Memorable Quote: “If you’re solving a real problem you understand deeply, and you stay patient, success is only a matter of time.” – Ata Gur Want to be a Guest on our Show? Apply Now Connect with Ata Instagram X-twitter Linkedin Envelope