Episode #161: Foundations First Marketing – Michelle
Guest Profile: Michelle Tresemer of Foundations First Marketing — Cutting the Fluff and Fixing Your Marketing Meet Michelle Tresemer, Founder of Foundations First MarketingMichelle Tresemer is on a mission to fix broken marketing strategies by asking one simple question: Why? Based in Seattle and dominating the West Coast alongside her San Diego-based partner, Michelle has helped over 120 companies across four continents build marketing strategies that are rooted in logic, intent, and measurable outcomes. Her honest, no-fluff approach challenges traditional marketing agencies and empowers business owners to stop wasting money on tactics that don’t align with their goals. Top 5 Takeaways from Michelle’s Episode: If your marketing feels “gross,” you’re doing it wrong. Marketing should energize you, not drain you — focus on methods that align with your strengths and target audience. Always ask why before starting a campaign. Spending money without a clear intent leads to poor results — Michelle proves that successful marketing starts with purpose. Stop posting just because a consultant told you to. Your marketing strategy should be custom to your business, not based on trends or peer pressure. Consistency across all platforms matters. Your invoice, homepage, and social profiles should all look and feel like the same brand — even your thank-you page! Marketing is evolving beyond “digital.” Michelle believes the future of marketing blends traditional, digital, and immersive (like AR/VR) — and she’s ready for it. Watch the full episode on YouTube and rethink how you market your business: https://www.youtube.com/watch?v=_zRysa-Pc5U Memorable Quote: “If deep down when someone says ‘marketing’ you feel like it’s a dirty word — you’re doing it wrong.” Want to be a Guest on our Show? Apply Now Connect with Michelle Linkedin Globe
Episode #290: Lisa Williams
Lisa Williams is the founder of It’s Simply Digital, a marketing agency that helps solopreneurs, micro companies, and small businesses cut through complexity and grow. Her story—through adversity, reinvention, and a pandemic pivot—shows why mindset and consistent action power real results.
Episode #265: Jay Berkowitz
Jay Berkowitz is the Founder & CEO of Ten Golden Rules, an agency focused on internet marketing for law firms. In this Clicks & Bricks episode (#265), Jay traces his path from scaling eDiets.com to $40M in revenue to codifying timeless digital principles—the “Ten Golden Rules.” He breaks down what’s changed (and what hasn’t) in performance marketing, with practical, local-first tactics any service business can use today.
Episode #224: Lane – Marion Relationship Marketing
Lane — Marion Relationship Marketing Lane is the co-founder of Marion Relationship Marketing, a digital marketing agency serving small businesses from Austin, Texas and beyond. A third-generation product of small business grit, he pairs over a decade in the industry with a no-nonsense, client-first approach—built on transparency, measurable results, and authority-driven marketing. Growing up in a family-run preschool and daycare, Lane learned early how owners survive downturns, stretch budgets, and keep the lights on. That perspective drives his agency’s “client bill of rights,” month-to-month partnerships, and relentless focus on proving ROI—so business owners can stop chasing clients and get back to serving them. https://www.youtube.com/watch?v=pI3TjddL9q0 5 Key Takeaways from this Episode: Niche to win: speak to one ideal client at a time—specific pain points beat generic messages every day. Build authority, not hype: stack reviews (including video), case studies, and clear promises (access/ownership, month-to-month, real-time reporting). Prove value fast: early touchpoints matter—show live ad screenshots, call recordings, and tracked conversions to connect spend to results. Content is your compounding asset: list your 10 most-asked questions, Google them, then publish better answers—repeat. Treat ad spend like a scalpel, not a sledgehammer: segment campaigns by service, protect brand terms, and avoid broad-match budget leaks. Watch the full interview now on YouTube: https://www.youtube.com/watch?v=pI3TjddL9q0 Memorable Quote: “We do not sell diamonds—we sell an experience of the private jeweler.” Want to be a Guest on our Show? Apply Now Connect with Lane Linkedin
Episode #201: Thierry Denis – Built a Thriving Video Production Company
From Paris to San Diego: How Thierry Denis Built a Thriving Video Production Company Thierry Denis is the founder of Helium Films and co-founder of Ockam, bringing his unique French perspective to the competitive San Diego video production scene. After moving from Paris to the US following a documentary project, Denis has built a successful commercial video business that serves medium-sized companies and works with major agencies on high-profile brand campaigns. Key Takeaways from This Episode: Start Smart, Not Big: Denis got his first client within just one month of launching by partnering with a photography studio and leveraging his French connections to appear larger than he was Distribution Trumps Production: The most expensive video won’t succeed without proper ad spend—invest more in pushing your content than creating it Platform-Specific Content is Essential: You can’t just repurpose one video across all platforms; TikTok, Instagram, and YouTube each require tailored approaches for maximum impact Target Your Audience Precisely: Every video should speak directly to a specific demographic on a specific platform—generic content gets ignored Test Before You Scale: Start with low-cost influencer-style videos to validate your concept before investing $40K+ in high-production commercials Watch the full episode now on YouTube: https://www.youtube.com/watch?v=opbtizHQRWo Memorable Quote: “If you’re gonna put money into something, you should put it into the distribution first. Do the video for like 100 bucks and then go spend 50 grand pushing that video—you’re gonna see more results than doing a fifty thousand dollar video and then 100 bucks in ad spend.” Want to be a Guest on our Show? Apply Now Connect with Thierry Linkedin Globe Envelope
Episode #194: Erica Lenard – Founder of Erica Lenard Consulting
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook
Episode #184: Eric Frankel – CEO & Founder of AdGreets
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook
Episode #148: ADMANITY – Brian Gregory
Brian Gregory of ADMANITY: Cracking the Code of Emotional Advertising for Small Businesses Brian Gregory, Founder and CEO of ADMANITY, is on a mission to empower small businesses with the same emotional advertising power used by major brands. With a background in publishing and ad sales, Brian spent years developing a groundbreaking algorithm that decodes which emotions sell best—so any entrepreneur can market with confidence and clarity. Top 5 Takeaways from the Episode: Emotions drive sales: Brian’s ADMANITY Protocol identifies 15 core emotions that have sold everything on Earth—and teaches businesses how to apply them. Make a “Victory List” to boost mindset: Brian recommends listing your past wins to stay grounded and motivated through tough entrepreneurial seasons. Big-brand tactics, small-business price: The ADMANITY test delivers ad agency-level insights in five minutes—without the steep costs. Emotions combine like formulas: The secret isn’t just one emotion—it’s the right combination that creates powerful, conversion-driven ads. Technology finds the customer—emotion seals the deal: No matter how advanced targeting becomes, emotional connection is still what drives buying behavior. Get the full story on Brian’s journey, emotional branding strategies, and how small businesses can finally advertise like the pros.Watch it now on YouTube: https://www.youtube.com/watch?v=eTmqzGEzi6g Memorable Quote: “If we forget who we are, they’re going to forget who you are. Make the list. You’ve conquered things before—this is just the next one.” Want to be a Guest on our Show? Apply Now Connect with Brian Calendar-alt Linkedin Globe
Episode #143: Mavyn – Nicole
Nicole Spiegel-Gotsch of Mavyn: Helping Women Business Owners Find Their Lane and Own It Nicole Spiegel-Gotsch is the founder of Mavyn, a strategic consulting firm helping women entrepreneurs take control of their marketing and business growth. With 15 years of self-employment experience and a deep understanding of both creative and strategic execution, Nicole is on a mission to help business owners move from stuck to scaling with clarity and confidence. In this inspiring episode of Clicks & Bricks, Nicole shares how she transitioned from corporate life to solopreneurship, built a sustainable creative business, and eventually launched Mavyn to focus on the strategic needs of women-led businesses. She unpacks practical strategies for marketing, business validation, and how to find momentum by staying focused on the right opportunities. https://www.youtube.com/watch?v=w3hj7IH6xJY Top 5 Takeaways from Episode 143 with Nicole Spiegel-Gotsch: Run Your Own Race: Nicole emphasizes the importance of staying focused on your unique path rather than chasing trends or comparing yourself to others. Test the Market First: Before you leap from your 9-to-5, take on side projects and make sure there’s real demand (and willingness to pay). Look for Low-Hanging Fruit: Start by tapping your warm network—don’t cold-pitch if you can warm-connect. Avoid the Free Trap: Giving away your service can harm perceived value—only do it when you’re learning or gaining something strategic in return. Experience Matters: Whether it’s digital or physical, success today is all about the experience your brand delivers to your audience. Ready to dive into Nicole’s full story and grab actionable advice for your own journey?Watch the full episode now at: https://www.youtube.com/watch?v=RqYeIAettZQ Memorable Quote: “If I was given the reins, I could run.” – Nicole Spiegel-Gotsch Want to be a Guest on our Show? Apply Now Connect with Nicole X-twitter Linkedin Globe