Episode #201: Thierry Denis – Built a Thriving Video Production Company
From Paris to San Diego: How Thierry Denis Built a Thriving Video Production Company Thierry Denis is the founder of Helium Films and co-founder of Ockam, bringing his unique French perspective to the competitive San Diego video production scene. After moving from Paris to the US following a documentary project, Denis has built a successful commercial video business that serves medium-sized companies and works with major agencies on high-profile brand campaigns. Key Takeaways from This Episode: Start Smart, Not Big: Denis got his first client within just one month of launching by partnering with a photography studio and leveraging his French connections to appear larger than he was Distribution Trumps Production: The most expensive video won’t succeed without proper ad spend—invest more in pushing your content than creating it Platform-Specific Content is Essential: You can’t just repurpose one video across all platforms; TikTok, Instagram, and YouTube each require tailored approaches for maximum impact Target Your Audience Precisely: Every video should speak directly to a specific demographic on a specific platform—generic content gets ignored Test Before You Scale: Start with low-cost influencer-style videos to validate your concept before investing $40K+ in high-production commercials Watch the full episode now on YouTube: https://www.youtube.com/watch?v=opbtizHQRWo Memorable Quote: “If you’re gonna put money into something, you should put it into the distribution first. Do the video for like 100 bucks and then go spend 50 grand pushing that video—you’re gonna see more results than doing a fifty thousand dollar video and then 100 bucks in ad spend.” Want to be a Guest on our Show? Apply Now Connect with Thierry Linkedin Globe Envelope
Episode #102: Vision Paradox – Emeroy Bernardo
Emeroy Bernardo of Vision Paradox: Crafting Stories that Drive Business Growth On Episode 102 of Clicks & Bricks, we welcomed Emeroy Bernardo, CEO and founder of Vision Paradox, a digital agency specializing in creative storytelling for brands. With a background in animation for blockbuster films and video games, Emeroy now helps businesses craft engaging social media content that drives real-world results. His insights on mindset, fear-setting, and social media strategies are a must-hear for any entrepreneur navigating today’s digital landscape. https://www.youtube.com/watch?v=8RmQBkHFgjQ&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=38 This Episode’s Highlights Creative Storytelling Is Essential: Brands that underestimate creative storytelling struggle with engagement and ad performance. Facebook & Instagram Still Work—If Used Right: Despite platform changes, Facebook funnels remain powerful for lead capture, retargeting, and audience building. Simple TikTok & Reels Hacks: Use trending sounds with behind-the-scenes business clips—no dancing required—to tap into the attention economy. Conquer Fear Through Preparation: Emeroy uses “fear setting” (from Tim Ferriss) to identify worst-case scenarios and develop action plans for overcoming them. Automate & Document: Creating SOPs and automating processes frees up time for creativity and growth. Don’t miss this powerful conversation on mindset, marketing, and overcoming obstacles. Watch the full episode on YouTube: https://www.youtube.com/watch?v=2hA-mEgr1zI Memorable Quote: Once you identify fear and give it a name, you can conquer it. Want to be a Guest on our Show? Apply Now Connect with Emeroy Facebook Linkedin Youtube Instagram