Episode #254: Leo Falkenstein
Leo Falkenstein, Consume Media — Building ROI-Driven Video That Scales Leo Falkenstein is the co-founder of Consume Media, an Atlanta-based video marketing agency creating everything from 15-second animated ads to large-budget TV commercials. He matters to founders and marketers because he treats video as a growth accelerant—helping companies attract, convert, onboard, and retain customers with the right content at the right stage. Starting in college filming concerts, Leo and his partner Michael evolved into corporate video to build a sustainable, scalable business. Today, their team delivers end-to-end production—strategy, scripting, casting, shooting, editing, motion graphics, and platform-specific versions—so clients see measurable impact, not just pretty pixels. Top 5 Takeaways from the Episode: Lay the foundation first. Fix your site and core assets before dropping six figures on a TV spot—start at the bottom of the funnel with high-conversion content. Educate customers, not just staff. How-to and onboarding videos reduce returns, support tickets, and time-to-value—whether it’s software walkthroughs or product fitting. Scale with full service. Consume Media handles treatment-to-delivery, including storyboards, casting, 25–30 person shoots when needed, and polished post-production. Optimize for every platform. Deliver in 16:9 (YouTube/TV), 1:1 (feeds), and 9:16 (stories) so the same idea performs wherever your audience watches. Be strategic with social. Unless you already have a big following, prioritize paid social over costly daily organic production to get clear, trackable results. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=vrg2wd_Kn_c Memorable Quote: “Video is the accelerant.” Want to be a Guest on our Show? Apply Now Connect with Leo Globe
Episode #201: Thierry Denis – Built a Thriving Video Production Company
From Paris to San Diego: How Thierry Denis Built a Thriving Video Production Company Thierry Denis is the founder of Helium Films and co-founder of Ockam, bringing his unique French perspective to the competitive San Diego video production scene. After moving from Paris to the US following a documentary project, Denis has built a successful commercial video business that serves medium-sized companies and works with major agencies on high-profile brand campaigns. Key Takeaways from This Episode: Start Smart, Not Big: Denis got his first client within just one month of launching by partnering with a photography studio and leveraging his French connections to appear larger than he was Distribution Trumps Production: The most expensive video won’t succeed without proper ad spend—invest more in pushing your content than creating it Platform-Specific Content is Essential: You can’t just repurpose one video across all platforms; TikTok, Instagram, and YouTube each require tailored approaches for maximum impact Target Your Audience Precisely: Every video should speak directly to a specific demographic on a specific platform—generic content gets ignored Test Before You Scale: Start with low-cost influencer-style videos to validate your concept before investing $40K+ in high-production commercials Watch the full episode now on YouTube: https://www.youtube.com/watch?v=opbtizHQRWo Memorable Quote: “If you’re gonna put money into something, you should put it into the distribution first. Do the video for like 100 bucks and then go spend 50 grand pushing that video—you’re gonna see more results than doing a fifty thousand dollar video and then 100 bucks in ad spend.” Want to be a Guest on our Show? Apply Now Connect with Thierry Linkedin Globe Envelope
Episode #184: Eric Frankel – CEO & Founder of AdGreets
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook