Toi James, Red Ink Enterprises — Empowering Transformational Conversations at Work
Toi James is the founder and CIO of Red Ink Enterprises, a boutique coaching and consulting firm focused on inclusive engagement and communications. After 20+ years in corporate public affairs, communications, and corporate education, Toi helps leaders and teams build connection through stories, words, and thoughtful dialogue—especially when topics are tough. Her work matters because better conversations create safer workplaces, stronger relationships, and real accountability.
As an empowerment coach, Toi doesn’t prescribe answers—she guides people to uncover their own. Drawing on coaching fundamentals like thoughtful questioning and active listening, she shows managers how to become true leaders and how to create environments where people can bring their full professional selves to work. Her book, Talk About It: 12 Steps to Transformational Conversations (Even When You Disagree), distills practical do’s and don’ts for navigating sensitive issues—from race to faith to sexuality—so teams can move the needle together.
Key Takeaways from the Episode:
Empowerment starts within: Coaching is about removing barriers so people can pursue the lives and goals they already desire.
Make hard talks easier: Enter conversations to understand—not to debate—and prepare the setting so both sides can think and be heard.
Ask better questions: Begin with “how” and “what” to invite real answers; avoid yes/no traps.
Lead with listening and accountability: Active listening, reflecting back, and clear follow-through build trust and progress.
From corporate to founder: Toi turned her corporate expertise into Red Ink Enterprises to help managers become leaders and foster belonging.
Memorable Quote:
“You are empowered to live the life that you want.”