On this episode of Clicks & Bricks, our business podcast, we interview Kevin Kramer, the owner of US Cryotherapy. Kevin began his career in the pharmaceutical industry after completing his bachelor’s degree at Notre Dame. He eventually decided to start his own business and bring his ideas to fruition. The inspiration for US Cryotherapy came from Kevin’s father, who experienced cryotherapy during a trip to Europe. Kevin and his family then developed a business plan to bring this innovative form of alternative healthcare to the United States, making US Cryotherapy the first company to offer full body cryotherapy in the country. Check out the video below to hear Kevin share about his experiences as a business owner and trailblazing entrepreneur.
This Episode's Highlights
- Kevin discusses the history and benefits of cryotherapy as a novel form of therapy and alternative healthcare.
- The economics of cryotherapy, including operational and capital expenses, are addressed
- Kevin shares his experience transitioning from the pharmaceutical industry to entrepreneurship and business ownership.
- We discussed the impact of COVID-19 on his business, including the utilization of relief funds.
- We explored the role of technology and social media in the evolution of cryotherapy.
- Kevin discusses the use of analytics in business growth strategy.
Takeaways:
- Long term planning is essential for business success and staying ahead of the competition
- Confidence in the science behind a product or service, coupled with hard work, can drive success.
- Passion should be present at all levels of a company, from the owner to employees to customers.
- Staying up-to-date with new technology and utilizing social media can bring benefits to a business.
- Data and analytics are crucial for business growth and can also help a company weather difficult times.
About US Cryotherapy
US Cryotherapy offers whole-body cryotherapy using a dry, oxygenated air system that does not cause shivering or other uncomfortable reactions associated with cold temperatures. During the treatment, the skin’s temperature is lowered by 30-45 degrees for a period of 2.5 to 3.5 minutes in the cryotherapy chamber. Despite the cold temperature, the process is not painful and can actually leave individuals feeling warm and rejuvenated after the session. The therapy is designed to benefit the body, skin, and mind, providing a range of potential health benefits.